The build-out is underway on the newest illuminate gym in Greenwood Village, Colorado. We have also been busy building a new website to represent our latest franchisee at greenwoodvillage.illuminategym.com. This website will be the first of its kind and all future franchise locations will have their own independent web page just like greenwoodvillage.illuminategym.com has. If you are interested in seeing what we are doing here at illuminate gym for our future franchisees please check out our latest franchise website. Please understand the website is not completely finished as we are still in the process of finishing the space. Thanks so much for all of your support and we look forward to informing all of you about the future of illuminate gym. Thanks for reading have a healthy day!
Building is underway in Greenwood Village, Colorado
February 8th, 2010The build out in Greenwood Village is set to begin…
February 2nd, 2010After lease negotiations end and contractors make their plans it’s time to watch as another illuminate gym comes to life. Yesterday the build-out began in Greenwood Village slowly as construction workers started to pull electricity from walls that will eventually fall and exercise equipment started to make its way into the gym for our future franchisees. Over the next few weeks we’re excited to see what this illuminate gym will look like as we on our end continue to try and push clients from Greenwood Village into the facility. We are also in the process of looking for personal trainers and yoga instructors to ensure that future clients get the best service in the fitness industry possible. Please keep looking back to see our progress on the newest illuminate gym in Greenwood Village, Colorado.
Thanks for reading and have a healthy day!
The winds of change are here for illuminate gym…
February 2nd, 2010What started as a vision and grew out of a garage and into a space on Colorado Boulevard is changing directions drastically. We started as a gym called Sunshine with a core group of personal trainers and a following of a group of individuals that always be dear to me. Over the past few months business has changed drastically for myself as my responsibilities begin to be spread beyond the clients in our small boutique gym on Colorado and 7th Avenue. Today the build-out began on a new space that will carry the illuminate gym name in Greenwood Village, Colorado. It is my responsibility to make sure I give this new entrepreneur the best opportunity I can to succeed as I have in owning their own fitness facility.
With this change I look out over an illuminate gym with new faces, new personal trainers, and a new direction. I’m proud of the group of people who continue to help our small little gym grow into more as we continue to speak with perspective franchisees across the country and even beyond. There is no telling what the future holds for any of us but I am proud of all the hard work and dedication that continues to poor into illuminate gym. And though we’ve changed names, and seen personal trainers come and go our simple mission has always stayed true. We provide a service at the best value anywhere and unlike many other fitness facilities in these tough economic times we are here to stay.
As for our next franchisee he has been by my side for years and it will be tough to watch Taj go, but I know it’s also his time to grow as well. Growing and changing, even for the better, is always a hard thing to handle, but in my mind the vision I had years ago is starting to take shape and I’m excitied to see where we go from here. Thanks for reading about illuminate gym and have a healthy day!
The power of the pen…
February 1st, 2010Yesterday I posted a blog that was taken completely wrong by a client of a personal trainer who used to workout at illuminate gym. The truth is the particular blog had nothing to do with these concerned people and they should have known that I as a person have never seen negativity from either of their beings. In fact, I use her story of finding balance in her career and health to conquer an unhealthy lifestyle at least once a month with my clients. I never use her by name but I have always respected the journey that both her and her husband have taken and the joy they have always pushed outwards even as the worst of adversities faced their futures. These two people are amazing individuals who have accomplished more in fitness in the last few years than most do in a lifetime. Hell I’m in the fitness industry and I’ve never completed a marathon. However, as a writer and a business owner you have to be sensitive to the mood of people around you because the power of words, even when misunderstood, can be very destructive. To these two people I hope they understand that blog had nothing… and I mean nothing to do with them or their relationship with their personal trainer. In fact, I am sure my disappointment is far more greater than theirs’ over this same situation and it may be damaged beyond repair. I hope these two individuals understand the respect I have for both of them, their accomplishments, and their outlook on life. I always have. That being said writing a blog like that was completely out of line with the current situation at hand because I should have known people could look at the blog as if I was writing about them. The people I was writing about should have no doubt who they were because they took advantage of the generosity and understanding of both myself and ‘another’ personal trainer, but that doesn’t change the fact the blog should have never been written. For that I apologize and I would love to speak about this situation more in depth with anyone who wishes to as I am still in the dark about the entire truth. Thanks and have a healthy day.
illuminate gym gets set to open in Greenwood Village, CO
January 29th, 2010
For More Information:
David Sedbrook
1-877-427-2615
illuminate gym is opening its second Franchise Unit in Colorado
DENVER—January 28, 2009—illuminate gym, affordable personal training featuring unique High Oxygen Training (HOT), announcing publicly that as a company they are opening their second franchise location in the state of Colorado. illuminate gym and ‘High Oxygen Training’ was founded by David Sedbrook who began his fitness career alongside The ‘Anti Gym’s’ Michael Karolchyk. Today illuminate gym is offering franchises nationwide but plans on growing to at least 3 more locations in Colorado within the next year.
“Fitness has been really great to me and my family here in Colorado and we’re really excited to start replicating our business model across the state and then across the country,” CEO and founder David Sedbrook said. illuminate gym is opening its next location at the Orchards Shopping Center at 600 S. Holly Street Greenwood Village, Colorado. “At illuminate gym we are committed to creating a different ‘gym culture’ and fitness experience for our clients. That’s what separates us from our competitors and that’s why we’re growing even during these tough economic times,” CEO and founder David Sedbrook said when asked about the difference in their business model compared to their competitors. illuminate gym currently has a location at 700 Colorado Boulevard Denver, Colorado and is working to get another location opened in Centennial, Colorado sometime in the Spring.
illuminate gym was founded on the basic principle of creating a private and personal boutique gym with state-of-the-art exercise equipment where people can pursue their fitness goals in a safe environment. illuminate gym is also close to opening in national markets such as Michigan and Florida. Thanks for reading and have a healthy day!
New challenges for franchisors with banks….
January 21st, 2010Banks are overloaded with defaulted loans and repossess property from small businesses and homeowners. The issue right now individuals are not able to get financing even on proven business models because banks are so concerned that individuals will default on loans and they will be stuck with exercise equipment. Now this issue with financing is not just impacting fitness franchises because other food and service franchises are also being impacted by the banks lack of financing. I know at illuminate gym we have problems getting financing done for individuals who have stellar credit on loan amounts that are less than $40,000 which in the world of business financing is nothing. However, because of the nature of the business loan people are having trouble getting their business doors open…Or so the banks say. I believe at the end of the day banks are still in gridlock over the crash of the market in 2008. Our nation’s government made the decision to bail all of these banks out of their immanent financial collapses in order to free up the credit markets. However, our nation’s politicians made some calculated errors in letting the banks borrow our tax dollars. When you go into a bank to get a loan for an illuminate gym franchise (as an example) the bank is going to want to know exactly where every single cent is going to go in order to determine if the investment is good for the bank or not. It’s called good business however, our government made the decision to sign over billions and billions of dollars to save banks and re-open credit markets only to find that the banks re-invested the money in China and are still not offering credit to worthy entrepreneurs. This unhealthy chain of events could cause more problems for Americans as entrepreneurs are no longer able to grow their businesses, provide jobs, and essentially produce revenue.
These new issues with banks can be a very tricky hurdle for franchisors. However, at illuminate gym our fitness franchise team are making adjustments to how we set up franchisees’ fitness facilities. In the future we are hoping that our franchisees never have to go to banks for financing on equipment as we will take on the bulk of the risk in regards to equipment because we believe in our franchise model that much. If you’re interested in hearing more about the franchise opportunities at illuminate gym and how our business model is changing due to the change in banks then please check us out at www.illuminategym.com/franchises.php. Thanks again for reading and have a healthy day!
The power of conversion in the franchise world…
January 14th, 2010If you’re a perspective franchisee looking into opening a franchise unit there are many things to consider such as, overall cost, your passion for the business and what their existing franchisees are saying about the business model. At illuminate gym our franchise model is one that is new to the franchise world which means there are definite pros and cons to examining a newer franchise opportunity. Some of the pros are usually when dealing with a newer franchise model you find that you are dealing with the people who founded the original concept meaning their closer to being on the floor of your business then a staff of people who have been hired by a larger franchise to sell the model. Many times when you speak to people at a larger franchise you will find they themselves have never owned the business you’re looking to get into. The other pro of getting into a younger franchise is ‘USUALLY’ newer franchises are the innovators of our industry and they are the future brands of America. Sure there are franchise brands like MacDonald’s that are going to stand the test of time however, new concepts can pave the way for a successful future for franchisees as they carry the brand into new regions. That being said a major con of getting into a smaller less known franchise is that the brand is not developed in most regions. If the brand is not as developed you as a franchisee have to make sure the franchisor has a plan to ensure the brand is pushed in the community you are looking to open in. At illuminate gym we’re well aware that a lot of markets in the United States are not familiar with our brand and that’s why we take our marketing so seriously.
That all being said it’s hard for a franchisee to look at a model he or she is not familiar with and determine if it’s a solid business model or not. At illuminate gym we think we have an answer for you as a perspective franchisee looking in the fitness world. Conversions…. What is a conversion franchisee you ask…. A conversion franchisee is an existing similar independent business that makes the decision to re-brand itself as a franchise unit. Today in Denver, Colorado illuminate gym is negotiating with one of our fiercest competitors to convert them to an illuminate gym. This should show franchisees that a franchise model is in fact a good business model. If competitors in a region are looking to re-brand themselves to become a part of the franchise model as a whole then you know that business model is on to something. At illuminate gym we definitely feel like our business model has some superior aspects over most of our competitors.
Thanks for reading and we hope you have a healthy day! If you are interested in hearing more about illuminate gym please check out our website at www.illuminategym.com/franchises.php.
Thal
The franchise world is heating up in the middle east…
January 12th, 2010I can only speak about the fitness franchise world when I tell you that entrepreneurs are starting to see the power of a successful franchise unit in the Middle East. Over the past 2 months we have been contacted by quite a few firms and individuals in the Middle East who are interested in how illuminate gym could translate into the nations and cultures of the Middle East. At illuminate gym our brand and logo were created with international growth in mind which makes us a perfect model to replicate abroad. Our main focus as a franchise is to find qualified and driven franchisees in other countries to ensure that our brand is represented and grows properly. At illuminate gym we are also committed to the core of our business which has always been the personal fitness of individuals. Our business model is a success because we change people’s lives for the better by modifying their diets, giving a personal touch to their fitness and modifying their lifestyles. It’s exciting to explore the prospects of moving forward in a foreign country but we always have to keep our original principles in place to ensure the success of our future franchise units.
If you are interested in hearing more about illuminate gym please check us out at www.illuminategym.com/franchises.php or you can call us at 1-877-427-2615. Thanks for reading and have a healthy day.
Real Estate Press Release…. January 2010
January 6th, 2010
For More Information:
David Sedbrook
1-877-427-2615
www.illuminategym.com/franchises.php
Real Estate Deals get completed at illuminate gym
DENVER—January 2, 2009—illuminate gym, affordable personal training featuring unique High Oxygen Training (HOT), announcing publicly that as a company they have finished 2 real estate deals on new illuminate gyms in the state of Colorado. What makes these deals so incredible is the leverage that illuminate gym has been able to generate with new franchisees.
“It’s a sign of the times. The economy has been down for the last couple of years and because of this we are having great success in negotiating some pretty amazing real estate deals,” CEO and founder David Sedbrook said. illuminate gym has a real estate team in place that helps franchisees locate future sites and negotiate lease terms. This powerful combination of people have proved to be a powerful source for upcoming franchise owners as currently they have negotiated leases as low as 1/6 of the original asking price of the landlord. “Now is a great time to invest in a business because almost everyone is willing to make a deal. I look at business like the stock market. You’re always going to find more profit when the market is down a bit compared to when it’s at its peak. Just think of the future opportunity our franchisees will have because they are signing 5 and 10 year leases today in our current market. They are getting better deals than we were 5 years ago,” David Sedbrook said.
illuminate gym has plans to have at least 4 facilities open in the state of Colorado during 2010. If you would like to read about illuminate gym or the future of our franchisees please check us out at www.illuminategym.com/admin.php and have a healthy day!