The question that came up today at illuminate gym development company was are fitness franchises too much of a risk to commercial landlords? Today I met with a landlord inside of illuminate gym and he made it very clear that a lot of commercial landlords are not interested in having fitness franchises or mom and pop gyms move into their spaces because they look at it as if they are too much of a risk for failure. I promptly asked the client/landlord why this was true and it’s because the view is that the fitness industry is too volatile for long term success. Now hearing this makes me think two things. Number one is that this landlord is absolutely right because most fitness facilities do go out of businesses. Number two is we wonder as a nation why we are so obese and out of shape… People would rather hit the drive thru at MacDonald’s rather than workout…. Number three is a different sort of franchise needs to be put into motion that hasn’t been done before. Now we’re not in a dream world about our franchise model here at illuminate gym. We’re not trying to re-invent the wheel… We’re just merely trying to make it roll a little bit better. Thanks for reading and I hope you have a healthy day!
Tags: commercial real estate, fitness franchise, franchise, landlords