Over the past few years illuminate gym has kept its hands and eyes on other fitness franchises around the United States. I personally started observing fitness franchises long before we were even ready to roll out our fitness franchise opportunity here at illuminate gym. The one major concern I have for the fitness franchise model is that when they become bigger franchise models they completely forget about the fitness part in hopes that their future franchisees can figure it out on their own. The conversations with these franchisors has had little to do with fitness and more about the bottom line. At illuminate gym we completely agree that dollars and cents are the most important thing when starting a business however, to sustain a business your product has to be in line. And let’s face it if you own a fitness facility you’re selling fitness and results to your customers and you can’t provide that or at least the perceived means to that then you will undoubtedly be unsuccessful. At illuminate gym it always been extremely important that all of our staff ‘live’ the product of fitness. This is a philosophy I learned early in my fitness career at 24 Hour Fitness and though it wasn’t always true there it was a philosophy that 24 Hour Fitness pushed on us. At illuminate gym the most important attributes a person can have when they work for us is a passion for fitness and helping people. And we never ever ever lose sight of the fact that fitness is our product and our business depends on the results of our clientele. This is the reason we developed the ‘High Oxygen Training’ methods to help our future franchisees and the personal trainers that work for them with getting results for their clients in a way that maximizes the profits of the franchise unit. At illuminate gym our focus has never waivered from fitness and we are sure that anyone who speaks to perspective franchisees about the illuminate gym model has direct knowledge and experience about the fitness industry and ‘High Oxygen Training’. Fitness is the product and that can never be forgotten and if you’re dealing with a fitness franchise who seems to be more interested in selling you a car, so to speak then you better find a franchise opportunity that is passionate about their product. There is no doubt that understand the numbers and the structure of the business is just as important as selling your service/product however, at the end of the day the product is what will sustain your success in the franchise world. Also on the other end of the spectrum at illuminate gym we think you need to be passionate about fitness to truly be a success in the fitness franchise world.
Thanks so much for reading this franchise blog from www.illuminategym.com and if you would like to read/hear more about illuminate gym’s exciting franchise opportunity please check us out at www.illuminategym.com/franchises.php.
Tags: Fitness, fitness franchise, fitness franchise opportunity, fitness franchises, franchise opportunities, franchise opportunity, gym, illuminate gym
Dear Author illuminategym.com !
In my opinion you are not right.
I am not sure what you think we are wrong about here at http://www.illuminategym.com/franchises.php. Some of our blogs can be a little opinionated but this particular blog is about how fitness franchises can’t forget about fitness. I would understand your comment if you were merely sending spam mail with a linkback, but because you are not your response makes very little sense.
I want to quote your post in my blog. Is that okay?
Strawbsnow of course you can quote our blog at http://www.illuminategym.com as long as you give us credit where credit is due. Thanks so much for reading and of course have a healthy day!