Archive for December, 2009

Unexpected business during the holidays…

Wednesday, December 30th, 2009

Usually at illuminate gym we see a little slowing in new client signings during the holiday season.  However, this January has been completely different in our Denver location.  We have seen more clients coming in to sign up for our ‘High Oxygen Training’ sessions than ever before.  We are very hopeful as a company that is a small sign of a turn for our nation’s economy as 2008 we saw an explosion in the financial markets  and 2009 was full of uncertainty.  at illuminate gym our personal trainers and business model has been successful over the past 2 years and we weathered the storm where many others did not.   Our commitment to personal training,  the fitness industry and providing customers with a new fitness experience unlike any other has helped our business continue to grow in Colorado and even beyond.  

 

We are convinced at illuminate gym that our continued dedication will help our company grow and as we teach people the trade secrets of the illuminate gym model they will also find success through our business model.  I can assure you if you are interested in a fitness franchise you will not find a more dedicated group of people help you obtain the success we have been so lucky to experience.  Thanks for reading and have a healthy day!  Let’s all make a commitment to make 2010 the healthiest, most fulfilling, and successful year of  our lives. 

www.illuminategym.com/franchises.php

2010 is almost here isn’t it time to open a fitness franchise?

Monday, December 28th, 2009

As the new year approaches many people are looking to make a life change for the better and why not it’s been 10 years since brought in the year 2000 and are you where you want to be in life?  At illuminate gym we see a resurgence of people every new year who are looking to make the new year a little more healthy than the year before.  Some will succeed in their journey to becoming a better version of themselves and others will fall into the same patterns of the year before only to find themselves in worse shape than they were the last time they made the failed new year’s resolution. 

 

The question we should all be asking ourselves is what is our new year’s resolution this year?  Is it to become a little healthier this year? Is it to become more successful in our professional lives? Or maybe it’s your goal to become  and entrepreneur.  Here at illuminate gym our goals for 2010 are to introduce our business model across the country with franchise opportunities.  Here at illuminate gym we are in the business of changing people’s lives for the better.  If your new year’s resolution in 2010 includes getting healthier or starting your own business then illuminate gym can help.  Our franchise opportunity has never been more affordable than it is today and we also are looking to invest in qualified franchisees.  The new year is right around the corner and 2010 is ripe for change for all of us.  So make goals for your health, your future, and your career path.  The find a way to align yourself with people who can help you achieve your goals and start moving forward.  Don’t waste another year on hollow promises and resolutions to yourself.  Make this year different by living the life you want to live.  If that means you want to look a certain way, live a certain way, or find that career that really fulfills your life then make it happen.  At illuminate gym we can help with any of these requests.  So why not make a commitment to yourself and your future and check out illuminate gym either for a personal trainer of for a future career. 

 

We look forward to hearing from you soon and please check us out at www.illuminategym.com/franchises.php.  Have a healthy day.

It’s December 26th now is the time for change…

Monday, December 28th, 2009

In my family we celebrate Christmas and though it’s always a fun holiday I find myself looking more toward the first of January.  This is a time for us all to reflect on the year before and look forward to the year ahead of us.  I know years ago I was on my way to opening the first illuminate gym and I made the New Year’s resolution to become a successful entrepreneur.  By April I had made my goal a reality.  At illuminate gym we know there a lot of people out there with the same goal coming into the new year and we’re here to help people open there own successful fitness facilities.  If you are a person looking to open your own business there has never been a better time and if you are interested in getting into the fitness industry there has never been a better time to get involved with illuminate gym.  Our franchise fees have never been better and our negotiation power has never been greater.  If  you are interested in hearing about our exciting franchise opportunities at illuminate gym please check us out at www.illuminategym.com/franchises.php or you can also give us a call at 1-877-427-2615.  Thanks so much for reading and have  a healthy day.

Why not get into a franchise unit in 2010??

Monday, December 21st, 2009

Everyone is very concerned about the economy today.  Real estate prices are uncertain and banks still aren’t loaning out money and because of this on a daily basis we hear that people just aren’t sure about starting up a new business.  Now at illuminate gym we know it’s always a risk to start a new business but we also see that there is a lot of opportunity for new entrepreneurs in our current economy.  People always ask how there could be a lot of opportunity in being an entrepreneur at this time.  Well within the illuminate gym model we have found that there is a ton of opportunity in opening your own fitness franchise and we are finding creative ways to make our fitness franchise one of the most affordable fitness franchises in America.  Now as franchisors this has created more work for us and less money but since the inception of the illuminate gym model are focus has always been on helping our franchisees and perspective franchisees as much as possible.  Currently, as we move forward with a few active franchisees we have never seen such leverage on our negotiations on real estate and equipment acquisition.  This economy will turn around and many experts believe the fitness industry is a recession proof business and we have statistics that prove this fact as illuminate gym is still doing as well as it ever did even with the slow in the economy.  Many people within the illuminate gym model are making sacrifices in their lives like where they entertain themselves or how they feed themselves.  However, many of our clients are not willing to sacrifice their fitness over a bad economy because the old saying ‘you don’t have anything if you  don’t have your health’ is as true today as the day the phrase was coined.  At illuminate gym we show our customers the value in being a part of illuminate gym.  We also show them physical results in weight loss, lowering of blood pressure, lowering in cholesterol, and a better self esteem.  These are the things we have focused on which make us a part of people’s lives they just don’t want to give up.  That’s why we believe this is a perfect storm for people to build a successful illuminate gym in their community. 

 

If you are interested in hearing more about the franchise opportunities at illuminate gym please give us a call or check us out at www.illuminategym.com/franchises.php.

Greenwood Village, Colorado lease is almost done…

Sunday, December 20th, 2009

Over the last couple weeks we have been working very hard to get one of our franchisees’ lease completed.  There were a few hang ups on the deal as the HVAC system and a few other issues with the space were not quite up to par with the illuminate gym standards.  Late yesterday we were informed that the landlord was okay with making the appropriate changes to the space and they also warrantied the HVAC system for our future franchisee.

 

This is an exciting time for our franchisee as they begin to look forward at the beginning of their career as an illuminate gym owner.  At the end of the day we all feel confident in what we have done as a franchise to help our franchisee get the best real estate deal possible.  The real estate deals out their in our current economy is incredible because today future tenants have more leverage than I have ever seen.  Many people look at this time as a scary time to start a business but as an entrepreneur I believe there has never been  a better opportunity to take hold of an opportunity of a lifetime.  When the market completely turn in 2010 the deals we are seeing now will  no longer exist.  A business is an investment just like the stock market.  And just like the stock market it’s bad to start making your investments when the market is at its highest point.  In other words, I don’t think there has ever been a better time to buy into a franchise unit.  Even here at illuminate gym we are finding ways to make our model more affordable for future entrepreneurs as we are committed to our partners long term success rather than our short term success.  If you are interested in hearing more about the franchise opportunities then please check us out at www.illuminategym.com/franchises.php.  Thanks so much for reading and have a healthy day.

illuminate gym adds clothing for future franchisees…

Monday, December 14th, 2009

Over the past month illuminate gym has begun to develop a higher end exercise clothing line for our clients.  This clothing line will be available in the future online and in our franchise locations across the country.  Look for the clothing line very soon online or in an illuminate gym near you.  This is another example of how we can help our franchisees make more money.  We are very excited about the future of both illuminate gym and the illuminate clothing line so our clients can workout in style.  Currently, illuminate gym has no desire of pushing the line into major department stores or any other outlets besides online or in our franchise locations.

 

Thanks so much for keeping up with illuminate gym, High Oxygen Training and our franchise updates if you would like to speak to a represenative about the franchise opportunities at illuminate gym please check us out at www.illuminategym.com/franchises.php or give us a call.  Have a healthy day!!

What is included in the franchise fee?

Friday, December 11th, 2009

The franchise fee… It’s the beginning of the process for any franchisee.  You start by looking over the Final Disclosure Documents (FDD) then it’s time to make the decision and sign the documents and send the check.  It’s important that all franchisees figure out what exactly they are paying for when they send an initial franchise fee in.  Now when you buy into a huge franchise like MacDonald’s or Subway you understand that you’re buying into a brand that’s known by virtually everyone around the world.  However, when you are looking at a franchise that is less known than a brand like MacDonald’s it’s important to know what you are getting for your investment. 

 

At illuminate gym we understand we are not as big as MacDonald’s… then again no franchise is as big as MacDonalds so it’s important to us that people understand exactly what they are getting for their initial franchise fee when they buy into the illuminate gym franchise model.  Below are exactly what we give to our franchisees for their initial franchise fee.

                               1.  You purchase a territory that can never be infringed upon by another franchisee.

                               2.  You purchase the use of our brand, logo and word mark.

                               3.  You purchase all training manuals involved with illuminate gym and ‘High Oxygen Training’

                               4.  Along with the Operation manuals you also will be provided with a 4-5 days of training to to learn exactly how to run your illuminate gym. 

                               5.  We also provide you with a website and some free SEO work to ensure placing on Google when people look for gyms, personal trainers, and fitness in your area.

                              6.  We offer help and an illuminate gym associate to help with marketing and the actual ‘Grand Opening’ of your illuminate gym.

                              7.  And of course we offer long term support to ensure our franchisees have the best opportunity at success in the fitness industry with illuminate gym.

 

So remember if you are looking at becoming a franchisee in the future you should always ask what you get for your initial franchise fee.  At illuminate gym we provide more than the norm in the franchise world because we are committed to our franchisees success.  If you are interested in hearing more about the franchise opportunities at illuminate gym check us out at www.illuminategym.com/franchises.php.  Have a healthy day!

The franchise question you should be asking???

Thursday, December 10th, 2009

An important question perspective franchisees should be asking franchisors is how many people within their franchise unit are interested in their business model.  Quite honestly if the franchise has been around for a long time then there should be some people directly involved with the business who are willing to invest in the franchise or you probably should think twice about investing your money into the franchise model.  So remember when speaking to a franchisor or a franchise executive ask them… “How many of your employees or former customers have become franchisees?”  This question will throw a lot of franchisors off for a moment but you should insist to hear the answer.  Think about it… Customers and employees are the ones who have experienced the franchise unit you are about to buy into first hand.  If not one customer or employee believes in the business’ potential then you may want to do your homework before you start investing your own money into the franchise.

 

At illuminate gym we are proud to announce that both an employee and a former customer were our first franchisees making the growth of our franchise very organic.  It’s true we are still a young franchise but we continue to move forward in our franchise endeavours hoping to make America and the world a little healthier.  At illuminate gym we also allow our perspective franchisees to speak to our employees, customers and franchisees just to ensure that our quality of service is not compromised.  If you would like to take a look at the franchise opportunities at illuminate gym please check us out at www.illuminategym.com/franchises.php.  Thanks for your time and we hope you have a healthy day!

Fitness franchise interest is still out there…

Tuesday, December 8th, 2009

Today many sophisticated and capable business owners are out there without work.  Because of the failing economy many people have found themselves out of work with no where to go.  Many of these people have never thought of going into business for themselves which makes the franchise world much more attractive.  However, because of the failing economy many perspective franchisees are finding that getting financed for a new business is near impossible.  Banks are tighter than ever and without substantial net worth it is a tough time to find financial institutions to fund even proven franchise models.  That’s why here at illuminate gym we are trying to cut corner to help our future franchisees start their own illuminate  gym as efficiently as they can.  illuminate gym is already considered a low cost franchise to get into however, now illuminate gym development company is even making the process of opening a boutique personal training gym more affordable by cutting your initial cost on initial franchise fees, website development, and equipment.  In some cases we are even willing to invest in our future franchisees if they are qualified.  Here at illuminate gym we are in the business of helping people become a better version of themselves and we are committed to helping our franchisees build the most successful fitness facilities in their community.  If you are interested in becoming the next member of the illuminate gym team please check us out at www.illuminategym.com/franchises.php or you can give us a call at 1-877-427-2615.  Thanks so much for reading and have a healthy day!

Fitness Franchises need to change with the times…

Tuesday, December 8th, 2009

It’s one of our jobs here at illuminate gym to keep up with the trends in the fitness franchise world.  To us it’s still strange to see that the fitness industry is so slow to change it’s ways even though the world around is changing at the speed of light.  The franchise industry as a whole is moving very quickly to the new way of advertising and aproaching the computer as a whole.  My theory is that their is far less competition in the fitness franchise world than there is in the food franchise business making it easier for fitness franchises to get away with more.  However, here at illuminate gym our goal is to stay on the cutting edge for both our franchisees and our personal trainers to ensure we connect with as many perspective customers as we can.  It’s important that the franchise unit you chose is committed to helping you connect with as many people in your community which is very important this day in age.  And let’s be honest the days of newspaper ads are over.  If you speak to a franchisor and they even mention these words to you then you should run as fast as you can because the times have passed them by.  Here at illuminate gym we are committed to moving forward technologically and we have partnered with a web based company which helps our franchisees with the cutting edge in the cyberspace world we call the Internet.  That’s where it’s all happening franchisees and I can tell you that at illuminate gym our most important methods of getting new clients is referrals and the Internet.  Other forms of marketing are important but at the end of the day our means of connecting to new clients is changing as fast as the technology around us.

If you are interested in looking into a franchise model it’s important to ask about their technological capabilities to ensure you will be able to compete with the future.  At illuminate gym we are committed to the future and our franchisees success.  If you are interested in hearing more about the illuminate gym model please check us out at www.illuminategym.com/franchises.php.  Thanks for reading and have a healthy day.