Archive for December, 2009

The importance of a franchisor for a franchisee…

Monday, December 7th, 2009

Earlier this week one of our franchisees was ready to sign a lease.  As a franchise we had agreed with the landlord to all the key issues that will appear on the lease such as, price per square foot, how many months free from rent and how many months at half rent.  On paper the deal looked really good however, in the 12th hour the landlord shot an email out to our real estate agent telling us that they would not agree to warranty the HVAC system which sent up red flags for us at illuminate gym.  However, our franchisee had been inside of the space and the HVAC appeared to be working great.  However, using our wisdom and experience we wanted a company we trust to check out the HVAC sytem so we put a call into the landlord and told them we wanted into the space.  The landlord quickly responded by saying they would have thier HVAC guy check out the heating and cooling systems and let him know that I wanted our own specialist to check it out.

Two days later our HVAC guy was at the space and he called me up and I asked, “is the unit working?”

“Yes,” he responded.

“Great,” I said.

“No not great David… The HVAC system is working but I have no idea how.”

“What do you mean?”

“Well the unit is 23 years old and it appears that the system hasn’t been serviced in the last 23 years.”

“What does that mean?” I asked.

“Well there are a few broken parts… The coil has been damaged by what looks to be hail and the unit is absolutely filthy.  I’ll send you some pictures.”

Sure enough pictures were then sent to our franchise offices and the unit looked awful.  We have since responded to the landlord letting them know that we won’t be interested in a lease if the unit isn’t up to par with the illuminate gym standards.  The space is perfect for our franchisees’ needs but as a franchise we can’t put our franchisee in a position where they could be liable for a $10,000 HVAC system.  This is another example of why it makes sense to join a franchise unit like illuminate gym.  I know I made  a lot of mistakes within the first lease of illuminate gym years ago and it ended up costing me a lot of money.  Today we have attornies and specific real estate specialists ready to help our future franchisees with issues just like this one.  People are always afraid of their initial franchise fee but the truth is you are buying a brand, a territory, training on a franchise model, and the support to make sure your business gets started on the right foot.  If you are interested in learing more about a fitness franchise please contact us here at illuminate gym or check us out at www.illuminategym.com/franchises.php.

Holidays Bring Franchise Specials for Entrepreneurs…

Thursday, December 3rd, 2009

At illuminate gym we are very aware of the current state of our credit markets and the way the last year has affected the franchise community.  Because of this we have made the decision to offer some incredible savings to our future franchisees because we believe now is the best time we have seen in the last decade to start a business.  Franchisees looking into  franchises over the next few months should definitely take a look at the illuminate gym franchise model because you won’t find a better offer from any other franchise in the country guaranteed.  Owning a fitness facility like illuminate gym isn’t for everyone however, if you’ve ever though about becoming an entrepreneur in the franchise world there is no excuse not to check out the franchise opportunities here at illuminate gym.  For those of you reading our blogs in hopes that I will reveal our franchise specials you’re just going to have fill out a franchise application on this site or give us a call at 1-877-427-2615.  As I said before our franchise specials are better than any other franchise unit in the country and we are so sure of this claim that if you can find a better deal from another fitness franchise we will match it.  We are so confident in our business model that we are merely looking for qualified franchisees to build their own businesses in new territories.

If you are interested in hearing more about illuminate gym, High Oxygen Training, or our franchise opportunities then please give us a call or check us out at www.illuminategym.com/franchises.php.  Have a healthy day!

Holidays and nutrition…

Wednesday, December 2nd, 2009

The holidays are upon the United States and that means at least one thing for most Americans… Over eating.  The illuminate gym franchise model has focused a lot of our efforts on this time of year because it’s when most people lose interest in going to the gym.  There are just so many distractions with the weather, parties and of course all the food.   It was commonly thought for years that the average American put on 7-13 pounds of fat during this month and a half.  New studies in the last year have shown that the average American actually puts on far less weight on that.  These newer studies show that the average American actually puts on about 3-5  pounds of fat however, the issue is not the weight gain its that 80% of these Americans don’t lose the weight by the next year.  That is a perfect recipe for an obese nation, and that’s exactly what we have.  These types of numbers are exactly what we are sharing with the clients, personal trainers, franchisees, and future franchisees of illuminate gym.  These are numbers that motivate our customers to continue to come and meet with their personal  trainers over this holiday season.  We also have made an effort as a franchise to have all of our customers report everything they are eating and drinking to their personal trainers to  keep their nutrition in check as to not undo all of their hard work at illuminate gym.  This is an example of how illuminate gym separates itself from our competitors.  The illuminate gym model is not merely interested in charging our customers credit cards monthly for a membership.  We’re interested in changing people’s lives.  Our hands on approach also plays into the way we treat our franchisees at illuminate gym.  We’re a different kind of company and we pride ourselves on our personal attention to everyone involved with illuminate gym.

 

If you are interested in hearing more about the franchise  opportunities  at illuminate gym please check us out at www.illuminategym.com/franchises.php.  Thanks for reading and have a healthy day.