Archive for March, 2010

Illuminate Gym Press Release…

Thursday, March 4th, 2010

For More Information:                                                                    

David Sedbrook

1-877-427-2615

Franchise@illuminategym.com

www.illuminategym.com

 

 Illuminate Gym’s Newest Franchisee fought his way through Professional Boxing

 

DENVER—March, 3 2010—Illuminate gym, affordable personal training featuring unique High Oxygen Training (HOT), announced today that the Greenwood Village franchise unit will be run by Taj Leon, a former professional boxer.

 

Taj Leon spent most of his youth working out and training to be a professional boxer only to find that working out was his true passion.  Today Taj Leon is only a month away from becoming the newest Illuminate Gym owner and he couldn’t be more excited and motivated.  “I’ve worked inside of the Illuminate Gym model for over 3 years now and I feel that I have a great grasp on the business and I can’t wait to open up the first Illuminate Gym in Greenwood Village Colorado,” Taj said.

 

The question on everyone’s mind is why would a former professional boxer get into a personal training franchise rather than one of the many boxing franchises out there?  First of all I think that the most important part of creating success for clients is keeping their workouts new and fresh.  I think a lot of boxing franchises fail in this regard while at Illuminate Gym I can incorporate weight training, cardiovascular training, Yoga  and even boxing training into the ‘High Oxygen Training’ principles.  Don’t get me wrong I definitely believe that boxing is a wonderful way to get in shape but I think it’s important that people have a well rounded workout regimen and I can provide that for my customers at Illuminate Gym,” Taj said.

 

Illuminate Gym is proud to have Taj Leon on board as the newest Illuminate Gym franchisee.  “We couldn’t be more excited to have Taj be the entrepreneur who is taking the next step in becoming an Illuminate Gym owner and the fact that he’s a former professional boxer lets us know that he knows how to work hard for success,” David Sedbrook founder and CEO of Illuminate Gym said.

 

The Greenwood Village Illuminate Gym is set to open at the beginning of April.  If you would like to take a closer look at the developments of the Greenwood Village Illuminate Gym then please check it out at greenwoodvillage.illuminategym.com or www.illuminategym.com.  Thanks so much for reading and have a healthy day!

Taking a fitness franchise international…

Wednesday, March 3rd, 2010

Over the past six months Illuminate Gym has been in serious talks with multiple entrepreneurs in the Middle East about the possibility of bringing the Illuminate Gym concept and franchise opportunity to the region.  Now there are a few varying veiws or rules of thumb when dealing in the franchise world.  The first is if you can sell it?? Then sell it!!!! The other is to grow slowly and allow your brand and model to mature and then sell it more money.  At Illuminate Gym we take a slightly different stance in that we believe that there is nothing wrong with growing into new regions like the Middle East as long as your infer structure is there, and we feel our franchise model is ready to move into international markets.  So our philosophy differes from many of our competitors because selling a franchise is not enough to create a successful brand and franchise model.  Building a successful franchise is creating an infer structure to ensure your franchise units become as successful as possible.  Who cares about initial fees??? Yeah you just heard a franchise say they don’t care that much about the initial franchise fee.  Of course there needs to be an initial franchise fee to cover the costs of a franchise but at Illuminate Gym we recognize that our franchise success is linked directly to the success of our franchisees. 

 

If you are interested in hearing more about our exciting franchise opportunities here at Illuminate Gym check us out at www.illuminategym.com/franchises or you can give us a call and speak to a franchise specialist at Illuminate Gym.  Have a healthy day!

illuminate gym signs LOI in Centennial, Colorado

Monday, March 1st, 2010

Yesterday Illuminate Gym’s newest franchisee signed a Letter of Intent “LOI” on a new space in the Centennial, Colorado area.  This will be the third Illuminate Gym franchise in Colorado and we couldn’t be more excited about the region we are moving into because we are sure the Illuminate Gym model has the potential to be a great success in the Saddle Rock, Colorado area. 

We will keep you posted on our ‘Grand Opening’ in Greenwood Village, Colorado and the progress on our search in Saddle Rock, Colorado.  This is an exciting time in our company’s development and we appreciate that you check in on the latest franchise news here at www.illuminategym.com.