Archive for April, 2010

Why pay a franchise fee to illuminate gym??

Monday, April 19th, 2010

A question we hear a lot from perspective franchisees is why should someone pay an initial franchise fee for a business like Illuminate Gym?  First and foremost Illuminate Gym has one of the lowest initial franchise fees for a franchise of its size.  Also our franchise fee is based on numbers that prove to be beneficial to our franchisees because with our contacts with insurance companies, exercise equipment dealers,  and our legal councel we ensure that our franchisees will save at least as much as our initial franchise fee is.  We also are always willing to show perspective franchisees how our model will save them money over starting their own fitness facility.

 

Thanks so much for reading and if you are interested in learning more about our franchise opportunities here at illuminate gym please give us a call at 1-877-427-2615 or you can check out a short franchise video at www.illuminategym.com/franchises.php.  Thanks so much for reading and have a healthy day!

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Funding your Franchise!

Saturday, April 10th, 2010

It’s a tough time for perspective franchisees to get the funding they need to start their own Illuminate Gym.  This is a common theme across the nation as banks and the SBA is very reluctant to invest money into new business in America because of our current economic state.  However, at Illuminate Gym we are working tirelessly to help our franchisees secure the funding they need to make their entrepreneurial dreams come true.  Illuminate Gym is a company founded on hard work and the drive to make business a possibility.  When I first came up with the idea for ‘High Oxygen Training’ and Illuminate Gym I didn’t have a dollar to my name.  In fact, I didn’t even have an operating car.  However, I did have a dream and a desire to operate my own business and I made it happen.  If the will is there in your heart to be an entrepreneur we’ll find a way to make it a reality.  Just remember having a dream is easy…. We all have them, but making a dream a reality is extremely hard and there can be quite a bit of adversity along the way.  If you’re having trouble finding funding to franchise your own Illuminate Gym we can help.  It may take a little bit of time, but as an entrepreneur you have to be able to make your way through adversity in order to become successful.  I know I did and there is no reason why you can’t too.  Let us show you how.   To be a successful entrepreneur you have to first and foremost invest in yourself and your product before anyone else should invest in you.

 If you have any interest in checking out the franchise opportunities at Illuminate Gym please check us out at www.illuminategym.com/franchises.php or you can give us a call at 1-877-427-2615.  Thanks so much for reading and have a healthy day!

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What are these royalties about in the franchise world??

Wednesday, April 7th, 2010

One of the number one questions we hear from future franchisees in the Illuminate Gym model is what are these franchise royalties for?  I think its a fair question for franchisees to ask…. I mean they have already paid an initial franchise fee to get into a franchise model so why the franchise fees??? The short answer behind closed doors is it really makes economic sense for a franchise to create some residual income for their business.  I think everybody in the business world understand that however, what should a franchise provide for these monthly royalty fees?  The answer is simple and to the point.  SUPPORT and more importantly FRANCHISE SUPPORT.  I have written many of times about the importance of franchise support provided to each and every franchisee.  This is the number one complaint that many franchisees have about franchises or development companies.  At Illuminate Gym we have no idea why a franchise wouldn’t want to offer as much support as possible.  After all, our franchisees are representing the Illuminate Gym ‘brand’ so why would we want them to struggle or be confused in any way shape or form.  That makes Illuminate Gym look bad and that is completely unacceptable.  In fact, if our franchisees had one complaint about us it’s probably that we try and offer too much franchise support.  That’s because our goal is to make sure that our franchisees know that everyone is accessible at Illuminate Gym Development Company to give our franchisees the best opportunity for success.  As I have said before, the success of Illuminate Gym is directly connected to the success of each of our franchisees.

 

Thanks so much  for reading and if you would like to hear more about our exciting fitness franchise opportunities at Illuminate Gym then check us out at www.illuminategym.com/franchises.php or you can give us a call directly at 1-877-427-2615.  Thanks so much for reading about Illuminate Gym and our franchise support.  Have a healthy day!

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Another fitness franchise bites the dust….

Monday, April 5th, 2010

My office sits in the back of the first illuminate gym franchise and I’ve watched as other gyms have opened their doors around us.  Some of them were small personal training gyms, some of them were larger membership gyms and I have watched over the past four years as many of them have closed their doors for the last time.  Today another fitness franchise just up the road from us who offers 24 hour access with a membership card closed their doors today.  I was told by one of my clients who used both facilities for her fitness needs as we are not merely a membership gym.  She now has the daunting task of trying to get that 3 year commitment of money back from the franchise owner…. Good luck because we all know that this is not going to happen.  This latest casualty is another result of 24 Hour Fitness as membership franchises cannot compete with the mega corporate gyms while illuminate gym offers a second option that offers something that the corporate gyms cannot.  I am just so shocked by entrepreneurs who are looking into getting into the fitness industry.  I just can’t grasp how they would think that their amenities can compete with larger gyms like 24 Hour Fitness.  At illuminate gym we understand that the membership gym is not the right avenue for fitness franchisees as the market is saturated and extremely expensive to compete in. 

 

At illuminate gym our brand of working out seperates us from all of our competitors.  ‘High Oxygen Training’ and our modified gym culture makes us something completely different from membership gyms.  I remember before my first facility opened I was telling a friend of mine who was a GM of a Bally Total Fitness about my concept and he laughed at me and said, ’smaller gyms will never compete with larger gyms like Bally’s.’  Years later we bagan to grow and Bally Total Fitness filed for bankrupcy to re-organize and my friends club went out of business.  He now is trying to find a way to open his own illuminate gym….. Interesting.  If you would like to check out the franchise opportunities here at illuminate gym check us out at www.illuminategym.com or you can give us a call at 1-877-427-2615.  Have a healthy day!

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Greenwood Village Opens April 2….

Thursday, April 1st, 2010

For More Information:                                                                    

David Sedbrook/Taj Leon

303-339-0505 or 303-399-1355

davidsedbrook@illuminategym.com

tajleon@illuminategym.com

greenwoodvillage.illuminategym.com


 Illuminate Gym has its ‘Grand Opening’ Party on Friday!

 

DENVER—April 1, 2010—Illuminate Gym, affordable personal training featuring unique High Oxygen Training (HOT), announced today that the Greenwood Village franchise unit will be celebrating its ‘Grand Opening’ on Friday April 2 from 5 PM to 8 PM at its newest location at 5996 South Holly Street Greenwood Village, CO 80111.

 

Taj Leon will be the owner and operator of the newest Illuminate Gym which will offer ‘High Oxygen Training’, Yoga, Pilates and a variety of other group exercise classes.  “As a company we couldn’t be more excited for Taj Leon to be our newest franchisee because of his experience in the fitness industry and his passion to help people succeed,” CEO and founder of Illuminate Gym said.  Taj Leon has worked tirelessly to get to this day where he can finally call himself owner of his own Illuminate Gym and IGDC couldn’t be more excited about Taj’s future success.

 

Earlier this week Taj was asked about his thoughts about his ‘Grand Opening’ of the newest Illuminate Gym and he answered by saying, “I have always been passionate about fitness, from my younger days as a professional boxer, and for the past ten years as a professional trainer.  Now as a gym owner with the Illuminate Gym franchise, I am more enthusiastic than ever, as I have been privileged to see and be a part of the tremendous impact fitness has had on the lives of my clients.  The opportunity to expand the business to include more holistic fitness offerings including yoga, mat Pilates, and group fitness classes is incredibly exciting.  At Illuminate Gym, we take a unique approach to fitness, based on the principles of High Oxygen Training, with our thirty minute high energy training sessions, our one-on-one training model, our welcoming and comfortable atmosphere, and our staff of dedicated, experienced, and friendly trainers and instructors, we work with our clients to tailor diverse fitness regimens that truly fit our clients’ lifestyles and personal goals.  I am so excited and proud to be bringing this model of fitness and the Illuminate Gym brand to the Greenwood Village area, and I believe I speak for my whole team when I say we look forward to serving the community for years to come.”

 

Taj Leon and Illuminate Gym would like to welcome anyone to the ‘Grand Opening’ party at the Greenwood Village Illuminate Gym from 5:00 PM – 8:00 PM.  The Greenwood Village Illuminate Gym is located at 5996 South Holly Street Greenwood Village, Colorado 80111.  If you would like to take a closer look at the developments of the Greenwood Village Illuminate Gym then please check it out at greenwoodvillage.illuminategym.com or www.illuminategym.com.  Thanks so much for reading and have a healthy day!

 

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