Archive for May, 2010
Friday, May 28th, 2010
Earlier this week a mystery was solved by a personal trainer at the Illuminate Gym franchise in Denver, Colorado. This particular personal trainer had been working with a client for months and trying to get her to lose weight. They began working out 3 times as week and he had her on a very aggressive cardiovascular training regimen, yet the weight wouldn’t come off. So the personal trainer began taking an in depth look at this client’s diet and he couldn’t figure out why this woman was holding onto her weight. (At the time she was 5′4 178 LBS and with 32% body fat). This personal trainer went through all of the progressions of possibilities. Thyroid Condition? Was she on any psychological medications? The answer was no and no and the personal trainer with still left with no answer to the mystery of why this client could not lose any weight. So the personal trainer went back to the diet journals, and sure they had done some tweaking to her original diet yet her calorie intake was at a level where she should have been losing weight.
Then one day earlier in the month it hit the personal trainer…. What was she drinking???
“Are you drinking any alcohol?” The personal trainer asked the client.
“No I don’t drink alcohol,” she replied. The personal trainer was again confused by this and there didn’t seem to be any answer unless the client was lieing about her diet.
“Well I do have Starbucks twice a day is that a problem?” the client asked.
“What do you have at Starbucks?” The personal trainer asked.
“I usually have two Venti White Chocolate Mochas a day. Could that be what the problem?”
Then is became very clear to the personal trainer. It wasn’t a medical condition, it wasn’t how hard she was training at Illuminate Gym or even what the client was eating. It was what she was drinking. Venti White Chocolate Mochas from Starbucks contain over 620 calories, 27 grams of fat, and over 74 grams of sugar. In other words, this particular client was drinking an extra 1,240 calories and 148 grams of sugar that her personal trainer was not aware of. This is so significant for a client especially when the personal trainer was recommending that the client try and keep her caloric intake around 1500 calories a day. The client was nearly doubling her allowed caloric intake and she didn’t even know it. If you’re trying to get fit watch what your drinking as well as eating because it could make all the difference in the world. By the way this client has now lost over 11 pounds this month after cutting our her two trips to Starbucks a day. Thanks so much for reading our blog here at www.illuminategym.com!
Tags: caloric intake, calories, carbohydrates, cardio, cardiovascular training, client, diet, eat, eating, fat, franchise, franchises, gym, gym franchise, illuminate gym, pounds, Starbucks, sugar, www.illuminategym.com
Posted in Nutrition | No Comments »
Thursday, May 27th, 2010
It is commonly thought that in the fitness franchise world that fitness franchises are very expensive. However, at Illuminate Gym we have created a franchise system that allows individuals to get into a fitness franchise for as little as $50,000 which is unheard of in our industry. Our franchise goal is to ensure that our franchisees build successful businesses with our help. The last thing we want for our franchisees is to dig them into such a deep hole that they are unable see there way out with their profit margins. Our commitment to helping people change their lives for the better has been true since the day we opened the doors to clients at the first Illuminate Gym in Denver, Colorado. We hope as a company we can help as many people as possible to realize their dreams of becoming an entrepreneur. If you are interesting in hearing more about the franchise opportunities of owning your own boutique fitness facility please contact us directly at 1-877-427-2615 or you can check us out at www.illuminategym.com.
Thanks so much for reading!
Tags: boutique fitness facility, cost, fitness franchise, franchise, franchise opportunities, franchise opportunity, franchisee, gym franchise, gyms, illuminate gym, low cost franchise, personal trainer, personal training, personal training franchise, results
Posted in Franchise updates | 2 Comments »
Tuesday, May 25th, 2010
Earlier tonight I met with an entrepreneur who has developed quite a product and business model and he was also quite impressed with the illuminate gym ‘model’. He was impressed because most of the fitness franchises he was familiar with sold nothing but a facility like any other gym. At illuminate gym we try very hard to keep the vision of our facility away from the ’status quo’. I personally have been involved with the fitness industry for a long time and I have seen many issues with membership facilities because as soon as a ‘mega gym’ moves in you see a drastic drop in membership. The key is keeping people connected with people rather than connected to a place. That’s the key to building and maintaining a fitness facility.
Recently illuminate gym has looked at the prospect of working with an existing fitness facility in Monument, Colorado and they have run into this very issue. In the early 1990’s they were the only fitness facility in town. However, in the last few years another fitness franchise and a new YMCA has moved into town which has drastically impacted the membership sales and retention at the facility. At illuminate gym we show gym owners how to offer something different by using our creative ways to get in touch with the community and our ‘High Oxygen Training’ principles. The point is that having the best and brightest facility is not the key to success in the fitness industry. It’s finding a way to get people to invest in your fitness staff. It’s just people helping people. It’s as simple as that.
Thanks so much for reading and please check out our franchise specials at www.illuminategym.com/franchises.php. Have a healthy day!
Tags: Fitness, fitness franchise, fitness franchises, fitness industry, fitness staff, franchise, franchise specials, franchises, gym, gyms, healthy, High Oxygen Training, illuminate gym, www.illuminategym.com, www.illuminategym.com/franchises.php
Posted in Fitness | No Comments »
Tuesday, May 18th, 2010
Illuminate Gym franchise opportunities will be highlighted on www.americasbestfranchises.com. Illuminate Gym couldn’t be more excited about this opportunity to generate more leads here at Illuminate Gym. www.americasbestfranchises.com is widely consdiered as one of the best franchise lead generating websites out there. We will keep you posted on our progress with America’s Best Franchises LLC.
Thanks for reading and have a healthy day! If you are interested in hearing more about the exciting fitness franchise opportunities we have here at illuminate gym please check us out at www.illuminategym.com.
Tags: America's Best Franchises LLC, fitness franchise, fitness franchise opportunity, franchise, franchise opportunity, franchises, illuminate gym, www.americasbestfranchises.com, www.illuminategym.com
Posted in Franchise updates, illuminate gym the franchise | No Comments »
Tuesday, May 18th, 2010
Monument, Colorado currently has 2 membership gyms in it. One is a YMCA and the other is an Anytime Fitness. Now both of these options are viable fitness options for the people of Monument, Colorado. However, here at illuminate gym we see a hole in the fitness industry that can be filled by illuminate gym and ‘High Oxygen Training’. We are currently working very hard with a perspective franchisee in the market and we are confident that we can make a huge splash in the Monument market very soon. We will keep you posted on the developments in Monument, Colorado as they become more clear. In the meantime if you would like to read more about illuminate gym please check us out at www.illuminategym.com. Thanks so much for reading and make today a healthy day!
Tags: Anytime Fitness, Colorado, fitness franchise, franchise, franchisee, franchises, High Oxygen Training, illuminate gym, Monument, www.illuminategym.com
Posted in Franchise updates | No Comments »
Thursday, May 13th, 2010
When you own a gym like Illuminate Gym you find that when employing personal trainers and working with customers on their weight training goals that steroids is always on the forefront of people’s minds. Sometimes personal trainers abuse the substance in order to keep up a ’so called’ appearance of being a personal trainer and sometimes perspective clients walk into Illuminate Gym looking for the illegal substances. It’s important to know that at Illuminate Gym we are committed to helping people live healthy lives and we do not condone the use of illegal steroids by personal trainers or personal training clients. Earlier this week we had a perspective customer walk into Illuminate Gym and ask if we could help him get steroids. This is not the first time I have heard or personally been asked this question however, this time it was a 16 year old kid looking to improve upon his high school career. This is a dangerous development and one that can’t be ignored. The young man told me that many of his fellow teammates were using the illegal substances and that their performance in the weight room and on the field was leaving him behind. So he felt with the help of a knowledgeable personal trainer and steroids that he could maximize his results and hopefully parlay this into a collegiate football career. As a certified personal trainer and a gym owner I know what it takes to build muscle and gain strength however, steroids do offer a real short cut to young people but at a huge cost to their long term health. I wouldn’t usually write a blog like this on our franchise site however, after hearing the news of the Houston Texans Brian Cushing who was busted using HCG last year during his Rookie of the year season it’s hard to argue with a young high school athlete. These young players look up to guys like Brian Cushing and he’s cheating to maximize his abilities on the football field and he’s not alone. Brian Cushing has released a statement saying that he did not use a steroid. However, anyone who has ever been around the bodybuilding world is well aware that HCG is used by men after they get off of steroids to boost their natural testosterone up. In other words, I would bet you a million dollars that Brian Cushing had just finished up a substantial cycles of steroids before he was tested.
Brian Cushing isn’t the point though because at the end of the day he has chosen a career path that will ultimately be detrimental to his overall health with or without steroids. The issue is as a society and as a fitness community we can’t continue to condone the use of steroids to young people who have little to no chance of being professional athletes. Here at Illuminate Gym we are focused on creating successful businesses for franchisees wehre we propmote healthy living. Thanks so much for reading our fitness franchise blogs and if you have any questions about our fitness franchise opportunities please give us a call at 1-877-427-2615 or you can check us out at www.illuminategym.com/franchises.php. Have a healthy day!
Tags: Brian Cushing, fitness franchise, franchise, gym, gyms, HCG, Houston Texans, illuminate gym, PED, personal trainer, personal trainers, personal training, personal training gym, steroids, www.illuminategym.com, www.illuminategym.com/franchises.php
Posted in Fitness | 1 Comment »
Tuesday, May 11th, 2010
Many people were concerned about our choice here at illuminate gym to move into the Greenwood Village, Colorado market. This is true because of all of the established competition in the area with such clubs as the Greenwood Village Athletic Club. However, after a month of working in the region Taj Leon and his illuminate gym staff have exceeded every one’s expectations with their success. There first month’s revenue was over 10% higher than we had expected to see and their ability to continually get new customers in the door and keep them has all of us here at illuminate gym very excited about our future in Greenwood Village, Colorado. If you would like to read more about the Greenwood Village illuminate gym please check it out at greenwoodvillage.illuminategym.com. Thanks so much for your time and if you would like to take a look at our franchise opportunities here at illuminate gym check us out at www.illuminategym.com/franchises.php. Thanks for reading and have a healthy day!
Tags: Colorado, fitness franchise, fitness franchises, franchise, Greenwood Village, greenwoodvillage.illuminategym.com, gym, gyms, personal training gyms, yoga
Posted in Franchise updates, illuminate gym the franchise | No Comments »
Tuesday, May 4th, 2010
illuminate gym has turned its attention to Monument, Colorado as we have some perspective franchisees in the region and we also feel that there isn’t a business like illuminate gym in the city of Monument, Colorado. Currently, there are multiple membershipfacilities in Monument, Colorado and even a few other fitness franchises however, there doesn’t seem to be a brand of personal training like ‘High Oxygen Training’ or a boutique fitness facility that caters to those people looking for a partner on their fitness journey. We are hopeful at illuminate gym that we can develop our brand in the Monument market as we are quite certain that the illuminate gym brand can be very successful there. Thanks so much for reading this blog and please check back to see if we make any progress in getting illuminate gym and ‘High Oxygen Training’ into Monument, Colorado.
Have a healthy day and if you are interested in reading more about future franchisees or illuminate gym please check us out at www.illuminategym.com.
Tags: Colorado, Fitness, fitness franchise, fitness franchises, franchise, gym, gyms, illuminate gym, Monument, personal training
Posted in illuminate gym the franchise | No Comments »
Monday, May 3rd, 2010
The fitness franchise world can be a tough world to navigate if you’re not familiar with the franchise world. At illuminate gym we are firm believers that the key to a successful fitness franchise is to specialize yourself in such a way that separates yourself from other fitness facilities especially mega gyms and Rec Centers/YMCA’s. The reason for this is because if you are merely a ‘run of the mill’ membership gym one of these larger gyms can shut you down very quickly if you’re not careful. Connecting your customers to exercise equipment or a fitness facility can be very dangerous. At illuminate gym we believe the most important aspect of our successs is how we connect our customers with our facilities through our ‘High Oxygen Training’ principles. At illuminate gym we know our success hinges oun our customers success and we also know the more successful they become the more attached to illuminate gym they become. Thanks so much for reading today and if you would like to hear more about the exciting fitness franchise opportunities here at illuminate gym please check us out at www.illuminategym.com/franchises.php. Thanks so much for reading and have a healthy day!
Tags: Fitness, fitness franchise, fitness franchises, franchise opportunities, franchise opportunity, gym, gyms, High Oxygen Training, illuminate gym, membership gym, membership gyms, personal training, rec centers, YMCA
Posted in illuminate gym the franchise | 4 Comments »
