Innovation?  Does it really exist in the fitness world?  This is a question I am continually asked over the course of a work week as people make their way into Illuminate Gym or call about our fitness franchise opportunities.  My professional answer is pure and simply ‘No’.  There really is no innovation in the fitness world.  I know what you’re thinking ‘how could a CEO of a fitness franchise tell us there is no innovation in the fitness industry?’  The reason is because there is no method of staying fit that didn’t exist 50 years ago.  For instance a couple of years ago I had a personal training client hand me the P90X DVD set and I took it home and tried it out.  What I found inside were movements that personal trainers and athletes have done for years.  The only real innovation when it comes to products like P90X is the marketing strategies of the companies that sell them.  Now don’t get me wrong if you are a P90X fan I am not ripping the program as I completely agree that the P90X can be a very affective way to lose weight and get fit.  However, it’s not because it’s a revolutionary way to train. 

The point of this blog is to really look within our society and recognize that we have become lazy in the way that we can’t self -motivate ourselves to get more active and to focus on what we are eating on a daily basis.  As I said before p90X (as an example) can be a very affective way to lose weight and increase the strength of your heart, but if you never put those DVD’s inside of your DVD player and get off the couch they will never work.  Like plopping your credit card on the table for a gym membership you will never use also will never help you lose that extra weight.  The bottom line is being fit is a lifestyle not a habit.  It takes real discipline and hard work to maintain both your health and fitness.  There is no magic pill, exercise regimen, or piece of equipment.  There is only you and your discipline to get to the gym and the will to say ‘no’ to that donut on your receptionist’s desk at the office.  There is no magic.

At Illuminate Gym we think our business model is very beneficial to  our customers because our ‘High Oxygen Training’ is a proven system of personal training and because we are not a membership based gyms.  All of our clients have scheduled workout times that they must keep with fitness professionals.  It’s funny how easy it is to let ourselves down, but how crushed we become when we let someone else down.  Illuminate Gym is all about accountability and proven personal training principles and dieting guidelines.

Thanks so much for reading the blog here at www.illuminategym.com.  If you would like to read some more about the franchise opportunities at Illuminate Gym check them out at www.illuminategym.com/franchises.php.  Thanks so much for reading and have a healthy day!

Tags: Circuit Training, diet, dieting, exercise, exercise machines, Fitness, fitness franchise, fitness franchises, gym, gym franchise, gym memberships, illuminate gym, innovation, P90X, personal trainer, personal trainers, personal training, pills, supplements

This entry was posted on Wednesday, September 8th, 2010 at 11:31 pm and is filed under Fitness, personal training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.