Posts Tagged ‘boot camp’

The future of the fitness business will depend on the back end of a business or franchise.  It’s not enough to have great fitness professionals or great methods to getting people more fit.   At illuminate gym I have a great deal of respect for all of our personal trainers on staff but we have to find ways to get people excited about making their way into a gym or fitness facility because it can be a very nerve racking experience.  People are scared to show their vulnerability and flaws when they walk into a gym or to meet a personal trainer.   It’s so much more easy for a person to grab burger and fries and assimilate to the other 60% of Americans who are obese.  At illuminate gym we are committed to getting personal trainers in front of clients because we know once they open the door to illuminate gym we have them and their focus on becoming more fit.  The challenge on the back end of any fitness business is getting people to feel comfortable before they take the step to open that front door.

It’s easier at bigger gyms like 24 Hour Fitness because they can live off of everyone knowing about them and also there is no accountability.  You can just put your headphones on and ignore everyone, including yourself, in the building or you don’t have to show up at all.  However, at illuminate gym the fitness experience we provide is focused on the client and their needs.  Though it seems like a great idea it can be a nerve racking experience for many people to have the spot light on them.  At illuminate gym when our clients begin to see the results of  ‘High Oxygen Training’ they understand the importance of being the center of attention.  Fitness needs to be tailor made for every single person.  That’s why at illuminate gym we run a boot camp but we don’t believe it is the best way for a person to obtain their goals.   Thanks for reading and have a healthy day…