Burger franchise or fitness franchise?? That is the question… or at least the question I have been hearing from a few perspective franchisees who are getting their feet wet with the idea of being an entrepreneur. Many of them will probably not have what it takes to even pull the trigger and take a risk on themselves as franchisees and some of them will take their time as they sift through the mounds of information from franchisors from all over the country. Lately, I have been getting the question about which franchise direction is the best path for a franchisee to take. After all the franchise world was built on burgers and fries so it only seems to natural for people to look at becoming a franchisee as a means to owning the next pizza or burger joint in their community.
“So I am very interested in the illuminate gym franchise opportunity but I have mostly been looking at food franchises. What’s different about the two business models?”
“What do you mean?” I asked the interested franchisee.
“Well what makes the illuminate gym different from this burger franchise I’m looking into?” The franchisee asked.
I scratched my head as I began to try and link a burger joint with illuminate gym in some other way other than the term ‘franchise opportunity’. And quite frankly their is nothing that connects illuminate gym’s franchise opportunity and that of a hamburger establishment. At the core of the illuminate gym model we offer personal training to help fight against the American epidemic of obesity. While hamburgers… well hamburgers make you fat. Our business is all about helping people become a better version of themselves by offering them amazing service and personal training that gets them results. A burger franchise rarely cares about your service or experience. The bottom line with a fast-food franchise is taste even at the expense of nutritional value. Needless to say there really is no link to the two business models except they are both franchise opportunities and they are both businesses.
So it’s clear that the difference between fitness franchise owners and other franchise owners are that people who get involved with food franchises are really only interested in business. While people interested in fitness franchises like illuminate gym are interested in making money and helping their community at the same time. We consider ourselves as the antithesis to many of the food franchises out there because we feel that they are pushing obesity on our citizens and future. At illuminate gym our training and guidance helps our clients make decisions that will help them live a healthier and better life. Many of our clients have already learned what illuminate gym is all about and our future franchisees will have to surround themselves with people who are passionate about people’s success. Thanks so much for reading and if you have any questions about the illuminate gym franchise opportunity then please give us a call at 1-877-427-2615 or check out www.illuminategym.com/franchises.php. Have a healthy day!